Create an Estimate From Your Instructions
This use case is in preview, the conversation shows how the AI Assistant is expected to handle it, and what it answers or does today may differ from this example.
Overview
Describe the work to the AI Assistant as you would to a colleague: the client and project, the deliverables, and the hours each typology group needs. The assistant prepares the estimate with one line per deliverable and typology group, priced from the rate card on the client, and asks for anything it cannot work out, such as the Estimate Type or the dates. You review the lines and totals on a card before the estimate is created.
The agency, client, project, estimate, typology groups, rates and values in this example are illustrative. Estimate Types, rate cards and stages depend on your agency's configuration.
An example conversation between an account manager and the AI Assistant.
Create an estimate for Contoso Bank, Spring Savings Campaign. They need a key visual, six social posts and a landing page.
- Key visual: 24h Creative, 16h Design.
- Social posts: 24h Design, 12h Copywriting.
- Landing page: 16h Creative, 20h Design, 12h Copywriting.
- Plus 16h of Accounts for the whole thing.
I’ll price it with the Contoso Bank 2026 rate card, Standard column, which is set on the client. Which Estimate Type should it use?
How I read your question
- Assumed: the estimate runs from 1 November 2026 to 31 March 2027, the dates of the Spring Savings Campaign project.
- Assumed: the Accounts hours go on a line of their own, Account Management.
Campaign.
| Deliverable · Typology group | Hours | Table Rate | Value |
|---|---|---|---|
| Key Visual · Creative | 24h | €85 | €2,040 |
| Key Visual · Design | 16h | €70 | €1,120 |
| Social Posts (6) · Design | 24h | €70 | €1,680 |
| Social Posts (6) · Copywriting | 12h | €65 | €780 |
| Landing Page · Creative | 16h | €85 | €1,360 |
| Landing Page · Design | 20h | €70 | €1,400 |
| Landing Page · Copywriting | 12h | €65 | €780 |
| Account Management · Accounts | 16h | €60 | €960 |
140 hours, €10,120.
- Client
- Contoso Bank
- Project
- Spring Savings Campaign
- Estimate Type
- Campaign
- Name
- Spring Savings Campaign
- Start Date
- 1 November 2026
- End Date
- 31 March 2027
- Rate Card
- Contoso Bank 2026 · Standard
- Lines
- 8 lines, 140h
- Total
- €10,120
I reviewed the details and selected Create.
The estimate was created in New, with 8 lines and a total of €10,120. Open it to add margins, overheads or third-party costs before you send it to the client.