Turn a Campaign Brief into a Job
Overview
Describe the work to the AI Assistant in your own words. It can find matching client and project records, infer a department, Job Type and title from the request, and organize the brief with the Job Type's template. Review the proposed Job before approving its creation.
The agency, Job number and Web Design template in this example are illustrative. Available records and briefing sections depend on your configuration.
An example conversation between an agency user and the AI Assistant.
We need a global website for General Motors’ 2026 electric vehicle campaign, under our “General Motors – 2026 Global EV Campaign” project. Can you set up the Job and write the full brief?
The site should introduce the campaign, show the electric vehicle range, explain the main campaign message and guide visitors to the next step. I’ve attached a visual reference.
I found General Motors and the named campaign project. Because you asked for a website, I suggest Digital, the Web Design Job Type and the title “GM 2026 EV Campaign – Global Website”. I can organize your requirements in its briefing template. Are those Job details right?
Yes, use Digital and Web Design. Keep that title.
The Job details are ready for review.
| Client | General Motors |
|---|---|
| Project | General Motors – 2026 Global EV Campaign |
| Business object type | Job |
| Department | Digital |
| Job Type | Web Design |
| Title | GM 2026 EV Campaign – Global Website |
| Description | A global campaign website introducing the campaign, vehicle range, key message and next steps |
Review the proposed Job details in the approval card before creating it.
I reviewed the proposal and selected Approve.
The Job has been created with a brief organized in the Web Design template. I kept your requested campaign content and visual reference. The final wording of the campaign message still needs to be supplied.
- Job number
- 1042
- Client
- General Motors
- Project
- General Motors – 2026 Global EV Campaign
- Department
- Digital
- Job type
- Web Design
- Description
- A global campaign website introducing the campaign, vehicle range, key message and next steps
How the request becomes a structured brief
This comparison illustrates how the request can fill an agency's Web Design briefing template. The section names are an example, not fixed Skills Workflow fields. The assistant carries over what the user supplied and leaves the campaign message wording open for confirmation.
Example Web Design template
Illustrative sections configured by the agency
What should this website achieve?
Who is the website for?
What should the visitor understand?
What must the website include?
What creative direction should the team use?
Brief in the created Job
Introduce the 2026 electric vehicle campaign and guide visitors towards a next step.
Visitors exploring the electric vehicle range.
Explain the campaign’s main message. Final approved wording to be supplied.
Campaign introduction, electric vehicle range and a clear next step.
Use the visual reference attached to the request.